Rebellious, Undefined and Not Just Pretty.

The History of Pink


The most divisive of colors with a rich history. The color pink is one of the most trivializing and provokes strong emotions of both attraction and repulsion. It has had many guises from barbie dolls to runaways, to European paintings to power suits and to the pink “pussyhats” at the Women’s March in Washington D.C in 2018. The color pink is rebellious, undefined, and not just pretty. 

During the 18th century, the color pink was associated with strength and was considered gender-neutral. It was deemed more masculine because it is a sub-color to red. Many paintings during the 18th century depicted European noble families with young boys dressed in pink because it was regarded as more powerful than the color blue. The gender stereotype pink for girls and blue for boys only came about during the mid-20th century. 



The feminization of the color pink began after World War I when women started leaving the workplace and “returning to the kitchen.” Then, in the 1970’s, the feminization of pink began declining as women were starting to question gender roles. However, in the 1980s, it came back as a force to be reckoned with - it became the color of breast cancer awareness. Its hot pink hue became a symbol for the “power suit,” donned by Claude Montana and it served as the color to acknowledge a woman’s social authority.  Public figures like Jackie Kennedy and Marilyn Monroe made the color luxurious, while rock bands such as The Ramones and Pink Floyd made it edgy. Then, in 2002 rapper Cam’ron wore a pink mink coat with a matching hat, and the social construct of the femininity and delicacy of pink transformed - this was the start of showing that pink could be a men’s color again. 



Over the last decade, pink has become a color that is androgynous, and wearing the color pink has blurred the lines of gender. When men wear the color pink, they are using it as an expression of their self-awareness, challenging social constructs and showing how confident they are to challenge existing stereotypes. 

The color pink is the only color that is not just a color. Its rich history shows that it is a statement. A statement of strength, luxury, rebellion and never being able to be defined.  When we designed our Resort Collection, we looked at various colors and wanted to choose colors that represent strength as we continue to navigate through an ongoing pandemic and as well as, the political climate and global issues. Pink was the obvious choice. 


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